You don't need to have a huge budget to create revenue-generating sales tools. Sure, if you have the money you can make 4-color glossies about your products or services, or a fancy multimedia demos. But even on a tight budget, you can still be the sales folks hero with benefit sheets, cheat-sheets, competitive sheets, presentations, training manuals, white papers, success stories, etc. I have created tools that enjoyed great popularity with the sales teams because they addressed their needs. Take a look at slide show images of various brochures, presentations, benefit sheets, application notes, technical sheets, datasheets, POP materials and white papers.