ANASTASIA EDEL 4242 Gilbert Street, Oakland, CA 94611 (510) 923 9527 aedel@sbcglobal.net EXPERIENCE: SCHLUMBERGER Ltd., Wilmington, MA 2000 – 2003 Global oilfield and IT services provider Senior Marketing Manager, Communications Services, 2002-2003 Managed 4 people bid team to submit high-quality RFP responses to global telecommunications carriers. - Shortlisted on every bid submitted. Contributed to new sales worth $9 million. - Managed Verizon account, including branding, marketing and sales incentives programs. Verizon selected Schlumberger as preferred voicemail supplier, with revenue potential of $40 million. Product Marketing Manager, INService, Prepaid Intelligent Networking Solution, 2000-2002 Responsible for all aspects of INService, including strategy planning, campaign management and revenue generation - Identified key markets for new product introduction via competitive and sales trends research. - Launched INService across five world regions orchestrating PR, analyst relations, web marketing, direct mail and events. Increased brand awareness resulted in 8 new RFPs from carriers with revenue potential of $24 million. - Trained customers and sales force. Pioneered online training initiative throughout the company via webcasts. Cut training costs by 80% while increasing pre and post sales audience coverage to 100% in a very short time. AXIS COMMUNICATIONS INC., Chelmsford, MA 1999 – 2000 Manufacturer of networked peripheral devices Brand Manager, Axis StorPoint™ (Data Storage Servers) Managed Axis StorPoint servers line. Developed financial, government and educational verticals. - Developed four new vertical markets via direct marketing and events for the StorPoint servers that resulted in increasing company market share for optical and hard drive server product lines by 20% and 10% respectively. - Positioned Axis StorPoint as the number one brand for optical storage integrators’ market, displacing major competitor by transformed existing co-op program into a multi-level partnership reward program. AMACOM INTERNATIONAL, London, England/Moscow Russia 1996 – 1998 Integrated Marketing Communications Agency Account Supervisor Managed the team of 4 people. Drove creative and production strategy on Clorox, Manitoba and Weetabix accounts. - Supervised consumer research, campaign planning and branding initiatives on key accounts. Achieved dominant market share in Russia for all brands. - Prevented major FMCG account from leaving the agency by providing proactive and creative response to the client’s problem. Secured $1 million worth in new business. HMS HANDELS GBMH, Russia/Austria, Shoe Manufacturer and Retailer 1992 – 1995 Managing Director - Set up regional office in the south of Russia and built up sales from $50,000 to $2mln. EDUCATION ASTON BUSINESS SCHOOL, Birmingham, UK Master of Business Administration 1995 – 1997 British Government Chevening Scholarship Award KUBANSKY STATE UNIVERSITY, Krasnodar, Russia Bachelor of Arts in English and German Studies, magna cum laude – GPA: 4.0 1989 – 1993 Russian Government Scholarship for Academic Excellence SPECIAL SKILLS Languages: German, Russian, Spanish US Citizen