The last chapter of my master thesis "The Impact of Culture on Marketing Strategy" focused on key elements of doing business in Russia . It has later served as a ground for a series of interactive seminars on Russian business culture that targeted Western entrepreneurs and expats going to Russia . The seminars were a big success both in UK and US, although the demand has cooled off by the crash of the Russian stock market in 1997. However, it allowed me to meet interesting people and exchange ideas.
